The smart home market has attracted a lot of investors' attention, but the development of the whole smart home market has yet to be standardized. The quality of various smart home products is uneven, and even some products have no way to achieve the degree of intelligence, but also shouted The slogan of "smart". The chaotic market has also discouraged many investors who want to join smart homes. How to do smart home joining, in fact, the preparatory work is very important.
It is the basis for preparing for the pre-joining of smart homes. In the preliminary preparation work, the following three aspects hope to attract everyone's attention:
1. Fully investigate the market
Investigating the market does not only mean the surface recognition obtained from data reports, online advertisements, etc., lack of investigation on the combination of online and offline of smart home franchisees, lack of position and influence on the brand in the market. Investigate, blindly impulsively make choices, and the final result must be failure.
Emerging markets mean the lack of standardized management, coupled with the flood of information in the Internet era, the field investigation of the four mines is an effective way to identify smart home franchisees, should focus on the source of goods, prices, technology, channels, services, etc. .
2, understand the quality of products
Products are the most important part of the entire marketing chain, because the products are free of intangible advertising, and the brand communication power generated by the consumers who ultimately experience the products is huge.
High-quality products can win a good reputation. A good reputation is a brand, a soul that manages a living, and a high-quality product can bring a steady stream of wealth. When investigating the products of smart home franchisees, we should pay attention to comprehensive product evaluations such as stability, technical installation, after-sales service, and application control software.
3, pay attention to the dynamic home industry dynamics
In the era of big data, investors should keep abreast of the dynamics of the smart home industry and the market. It is necessary to obtain data and analyze data. Reasonable use of effective information, such as smart home technology standards, changes in communication methods, and consumer demand. Increase, etc., the investment business can keep up with the times.
If you want to be a smart home, you must do a good job in the preparation of the previous period. There is no need to do more comprehensive, but the three aspects mentioned above must be understood.
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